Dancing Body
Brand Design, Creative Direction and Illustration.
The Dancing Body is a new festival nestled in South Wales, celebrating the theraputic power of mindful movement and dance styles and cultures from across the world. The Dancing Body brand wanted to focus on representing the natural elements of the outdoor venue; whilst showcasing the nostalgic power of dance and expression. Therefore the branding direction focuses around these core points.
I was tasked with creating two brand directions from concept to delivery. The biggest challenge with this project was creating a brand from scratch, with minimal direction and assets. I created two directions for the client, one with more of a modern focus and another (case study below) that combines both modern and nostalgic influences, using photography collage, curved typeface choices and a retro colour palette to create a clear brand identity.
Brand Overview
Colour palette
Website Mockup and Font Breakdown
Instagram Layout
Merch Mockup Design
